What the score measures
Length against YouTube's ~70-character truncation, presence of numbers, honest power words, curiosity framing, keyword position for search, and clickbait red flags (ALL CAPS, stacked punctuation) that platforms increasingly punish. Each check maps to patterns from published click-through research.
What it can't measure
Whether the promise fits your thumbnail, your audience, and your actual video. A 90-point title on the wrong video is a retention disaster — the algorithm forgives a modest title, never a broken promise.
FAQ
What's the ideal YouTube title length?
Roughly 40–65 characters: long enough for a specific promise, short enough to survive truncation on every surface. Front-load the search keyword in the first few words.
Do power words still work in 2026?
Honest ones do — “mistake”, “actually”, “hidden” frame real value. What's dying is shouting: all-caps walls and !!!, which viewers now read as spam and platforms deprioritize.
Can you write my titles for me?
Every Studio delivery includes three title options engineered with these same rules, plus the description, tags and thumbnails — and the video itself.